You may have asked yourself, “Why Are Kim and Kanye the Cynosure of All Eyes?”
Whether they’re on the cover of Bazaar Magazine or the red carpet of the Grammys, it’s no secret they usually love being in the limelight! Kimye understands the importance of selecting the right public relations team dedicated to publicizing their perfect love story to the world.
Wouldn’t you like to build a brand like them? If so, here are a few tips on how to select the right brand marketing and public relations consultancy like the duo.
However, it could be a herculean task for a successful personal or business brand to attract the needed attention from the public.
Often times, a good public relations strategy is simply what is needed to produce key messaging and the right brand story in order to get noticed.
In order to do so, it requires the engagement of a reputable PR firm who will not only help you gain credibility but also place you in the limelight.
However, the relationship between a brand and its brand management consultancy should be both cordial and long-lasting.
No wonder Kim and Kanye, and their team are much more like a family. The duo has entrusted its team to successfully manage their careers and products for years.
Having a team of experts to manage your hard-earned reputation to build brand loyalty is pure Royalty!
If you change brand management firms often, the public may end up being confused with the ever-changing messages of your brand, its product extensions, and advertisements.
You can start marketing your brand immediately with the right brand consultancy that specializes in building a narrative that will position you for the kind of success Kim and Kanye have achieved, or even more than that!
So, below are unfailing tips on how to find the perfect PR firm for your brand marketing needs. Have them at your fingertips and the world is your oyster.
1. Possess Relevant Experience
Hiring a brand marketing and public relations consultancy that specializes in managing hotels to handle the PR of a medical firm may not be a wise decision, no matter its years of experience in marketing and publicity.
Hotels and hospitals are two completely different industries, you will need a brand management consultancy with vast experience in handling the PR of hospitals, not hotels.
2. Knowledge of the Terrain
Likewise, hiring a renowned New York brand marketing and PR firm may not be a good choice to make if your business is located in the smallest and most traditional town of Georgia.
Again, New York and Georgia are two completely different states and inhabited by completely different people; so, what may work in New York could absolutely fail in Georgia!
3. Resource Management
Kim and Kanye are known for hosting extravagant events such as baby showers, album releases, and product launch parties, which are all made possible with their brand management and PR teams.
There are some PR consultants who are best known for their ability to organize lavish events without a commensurate return on investments.
Be that as it may, availing the services of the right PR team will help you organize a great party to put you in the spotlight and leave a lasting impression in the minds of your fans, at little or no cost.
This means that you should always be on the lookout for a firm that has a long tradition of prudent management of resources.
4. Business-minded
Most individuals believe that hiring a public relations team is necessary only when you have to organize a party or get the right people to notice your brand.
Fortunately, PR firms are not all about throwing parties and having fun. They can get down to business too if you’re dealing with the right firm. However, the right consultancy can provide a wide range of services if you know exactly what to ask for.
A PR firm understands each brand is unique, even if they’re competing in the same sector. This means they have different strategies as well.
Given the opportunity, a PR firm can also help you determine the right positioning in the industry, make brand recognition possible, and identify the target audience without much hassle.
Similar to Kim and Kanye’s team, and our most reputable colleagues, Royalty Reigns Management has a 5-step approach to successfully catapult you to the top of your career.
5. The All-in-One Media Kit
Getting heard is not enough; the best brand marketing and public relation firms know that developing key messaging, positioning a client’s brand, and preparing them to say the right thing in the right manner are equally, if not more so, important.
The right PR firm takes the time to get to know a company inside out in order to generate the right kind of media frenzy.
They know that figures carry considerable impact, but too much of it can make a report boring and uninteresting.
Narrating a brand’s story is pivotal; so, a good PR firm understands how to make it sound exciting while remaining factual at the same time.
Client cases are complex; being effusive can make a reader suspicious while lack of information can make the media lose interest.
6. Ability to Solve Crises and Sensitive Issues
Publicity firms generally act like problem solvers. When there is a crisis that threatens the reputation or credibility of an individual or company, a good PR firm should be able to step in to assess the crisis, devise a strategy to mitigate the issue, smooth out ruffled feathers, and restore damaged reputation or image.
7. Creativity and the Ability to Think out of the Box
The right PR firm never runs out of creative ideas to help promote your brand. As a public relations expert, it is best to stay privy to trends and the world around us as it is constantly changing. With that being said, a brand must have continuous use of dynamic and innovative advertising for its success.
8. Adopting a Fatherly Role
Lastly, the right brand management firm is one that plays a fatherly role for your company. It knows how important it is to listen to your concerns and your complaints, but it also knows when it’s right to stand firm and push for its suggestions while ignoring your recommendations. The right firm always has your best interests at heart, even if it may not seem so at first glance!
SO, IT’S NO SECRET THAT KIM AND KANYE LOVE ONE ANOTHER JUST AS MUCH AS THEY LOVE BEING IN THE LIMELIGHT! YOU TOO CAN.
At Royalty Reigns Management, we’ve got a highly experienced team that understands all your needs!
We’re experts in integrated marketing communications and media relations, contact us today. We have the best strategies to manage celebrity and prominent (high-net-worth) brands. Our team is fully capable of making your brand highly-sought-after like Kanye and Kim.
For more information, visit our website, www.royaltyreignsmgt.com, email [email protected], or call (347) 815–3737. You could also schedule an appointment to visit one of our offices in New York, Los Angeles, Atlanta, and London.
We look forward to partnering with you!
