Challenge: A global bridal chain specializing in wedding dresses, prom gowns, and special occasion dresses partnered with Royalty Reigns Management to utilize the consultancy’s Public Relations services and key media relationships.
Strategy: To create and execute a comprehensive public relations strategy to raise awareness and enhance its brand reputation by garnering positive coverage in top-tier trade and consumer media outlets.
Results: Royalty Reigns Management’s media relations strategy has resulted in products and brand highlights being featured in countless trade and consumer publications, totaling a reach of more than 400 million impressions and free placements totaling an ad value of more than five million dollars.
The brand was featured by a multitude of top outlets, including Premier Brides, BRIDES, Vogue, Forbes, Martha Stewart Weddings, Wedding Styles, The Knot Magazine, Inside Wedding & Honeymoons, and many more.
Challenge: A Sightseeing Transportation company hired our consultancy to create PR backlinks, raise awareness, and generate additional traffic to their website.
Strategy: 266 thought leadership pieces, PR placements, news interviews, and stories published over a 10 month period.
Results: Secured placements in mainstream media, such as Huffington Post, Forbes, The London Economic, LA Times, and Today.com.
660% ROI as a direct result of the PR campaign. PR stories generated a CTR (Click-Through-Rate) of 2.6% (the average is normally about 1.3-2%), and have been retweeted more than 60,000 times. Not only was the content seen by quite a few people, but the readers of the stories were very engaged with the content itself with an average read time of 2.33 minutes.
Challenge: Royalty Reigns Management was hired by One/35 agency to manage an integrated marketing communications program targeting African American influencers for the premiere of FOX television program “Shots Fired.”
Strategy: Streamline project workflow for a 10-city tour to critical markets and generate awareness on DMAS, social media and in the press. Extended invitations to Celebrity VIPs and major media outlets, maintained a confirmed list of high-profile attendees, distributed status updates directly to FOX, procured venues, provided talent relations and red carpet management for a unique “Cultural Awareness” event and panel discussion to engage influencers, partners, brand ambassadors, and targeted media.
Results: The tours were a success as each screening included attendees ranging from A-list to C-list Celebrities which included but are not limited to Sanaa Lathan, Regina Hall, Morris Chestnut, Mona Scott-Young, Anthony Hamilton Rotimi Akinosho.
“Shots Fired” was featured in The Hollywood Report, Essence, Black Enterprise, Daily Mail, Variety, and 200+ other publications. It premiered with high ratings (4.67M) and accumulated more than 160M social media impressions during the campaign.
Challenge: Generate brand awareness in mainstream media, and create backlinks to help with SEO.
Strategy: To secure 10 mainstream and niche media placements, in under one month.
Results: Features in NY Times, Reader’s Digest, Inc., Fast Company, Entrepreneur Magazine, and Yahoo news.
Stories were shared over 2,500 times on social media and generated approximately 400k story views. The client received 44 backlinks to their website from high-tier, credible news sites, with an average Domain Authority of 95.
Challenge: Shante Bacon, The Founder, and CEO of One/35 Agency (a million-dollar corporation) needed a brand consultant to best position her brand and gain insight on how to leverage her brand to launch a new product line successfully.
Strategy: Royalty Reigns Management developed a brand strategy and media kit to position Bacon as a thought leader and influencer. The media kit serves as a vital resource to secure speaking engagements, TV and radio appearances, business opportunities, and long-term brand partnerships; For her retail brand extension, we conducted market research, product development consulting and curated a list of vendors that were the best fit for private labeling and production.
Results: Our strategic approach successfully positions Shante as an expert influencer in marketing communications with a large social media following (21.5k Instagram followers). Since she was recognized in Rollingout.com as a “thought leader” who makes running a million-dollar firm look easy, she is currently negotiating a TV contract, several speaking engagements, and partnerships. Shante seamlessly launched a direct extension of her brand, Elouise and Ethel.
Challenge: Lee is an independent model who wanted to leverage his social media influence and secure modeling opportunities to gain the interest of modeling agencies and receive a management contract to pursue his career full-time.
Strategy: Royalty Reigns Management pitched Lee as a highly-recognized influencer to help promote another RRM client’s product, Shots Fired, promote his brand on a larger scale for increased visibility and red carpet appearances with celebrities such as Dewanda Wise and Anthony Hamilton. He will attend his first Hollywood event and post images of his attendance on his social platforms to promote the screening in North Carolina and raise awareness for his brand.
Results: Lee gained significant media exposure, elevated the visibility of his brand, and increased social media following with event photography. His Instagram following went from ~71k before the premier to~111k. He has an elevated brand position in the modeling industry which landed a contract with Mastermind Management.
Challenge: Magnolia Silks was launching its Fall collection at a collaborative event during New York Fashion Week and wanted to attract media attention and publicity.
Strategy: Royalty Reigns Management provided Public Relations consulting and resources to secure media coverage with a press release, media alert, and a press kit to elevate the brand in the fashion industry.
Results: Magnolia Silks successfully secured media placements in outlets such as The Huffington Post and Everything Girls Love, while the CEO won a Fashion 500 Award for the collection.
Challenge: The Beauty Expedition (TBE) hired Royalty Reigns Management to reposition their brand based on their new business model and product offerings to secure sponsors and on brand partnerships for a launch party.
Strategy: Royalty Reigns Management conducted a brand assessment to identify TBE’s core assets in their transition from event planning to an influencer marketing agency. We developed key messaging to reposition the brand, a sponsorship program for the launch party, and on-going event sponsorship consulting.
Results: TBE secured new sponsorship opportunities from eLo Lipcare, Glamcor, Elegant Creations, Embryolisse, Imena, Harmons, and Erase Spa.
Challenge: As a healthcare start-up, VoixRx hired Royalty Reigns Management to generate brand awareness to attract consumers and position their company in the marketplace.
Strategy: Provide services to identify VoixRx’s brand strengths and create a strategic communications program to improve brand awareness, engagement, and loyalty.
Results: Brand amplification, increase consumer loyalty and engagement, VoixRx saw their business improve and submitted our campaign strategy as their own to become the recipients of the 2018 UnitedHealthcare Community Care Awards.
Challenge: Generate awareness of the You Call Me Ugly stage play among multicultural faith-based media and influencers.
Strategy: Royalty Reigns Management to develop a comprehensive PR campaign, press release, and press release distribution services to garner targeted media placements and raise awareness.
Results: BALM II Productions’ executed the PR strategy inhouse. Royalty Reigns Management’s press release distribution services secured over 150 media placements, 100k impressions, and increased ticket sales.
Challenge: Having been in the security and protection industry for more than 30 years, Supreme Security wanted to reposition its brand to pursue larger contracts and higher-end clientele.
Strategy: Royalty Reigns Management provided comprehensive branding services, from assessment to execution, to develop a new brand presence, creating a new website and pitch deck to reflect the company’s new look and feel.
Results: Supreme Security attracted high-end corporate, political, and celebrity clients, such as Regeneron Pharmaceuticals and dignitaries from the UN, Nigeria, Italy, and Ghana. Celebrity clients include Drita D’Avanzo, Sugar Hill Gang, Brenda K. Star, George Lamond, RIP Michaels, Lisa Lisa, Rax Star, and Zack Knight.
We are so glad to have Royalty Reigns Management as reliable experts and trusted partners!– One/35 Agency
It is such a pleasure working with Royalty Reigns Management, the team crafted an amazing press release for me and conducted media outreach for the Fourth Annual We Can Because We Know We Can Parade. Ever since, I have been featured in Queens County Politics, Harlem Community Newspaper, The Queens Chronicle, Patch, Queens News, QNS Daily Courier, and Where Itz At Magazine. I am now the recipient of Where Itz At Magazine’s 2019 Game Changer Community Leadership Award.– James Johnson, Southeast Queens Community Leader & Advocate
No matter the objective, they provide strategic counsel and the perfect solution for my brand!– Shante Bacon
Royalty Reigns Management provided us with a strategic brand marketing and communications plan that laid out exactly what we needed to do in order to make our business successful. The team gave us a thorough, step-by-step plan that was easy to follow and implement to win the United Health Community Care Award. We recommend their services to anyone in need of marketing for their business.– VoixRX
I had so many plans to grow my brand but I wasn’t sure how or where to get started. Royalty Reigns Management was able to align my ideas with my goals to execute a strategic plan to meet my objectives. If I was aiming for the moon, they took me all the way to the stars! I would not be where I am today without her guidance and expertise. I received a Brand Marketing Consultation and public relations materials like a media kit, PR pitch strategy, and key messaging which best articulate my success (From Felon To Fortune and Trials To Trophies); To date, I’ve successfully landed opportunities as a keynote and secured media coverage. My brand has been featured in Voyage Atlanta, The AJ3 Report, 520 Radio, The Winners Circle Podcast, and more!– Kay D. Turner, Into Me Brand
Our fashion event was very time-sensitive, Royalty Reigns Management provided a timely and effective Public Relations Consultation which met our immediate need!– Magnolia Silks
The best counsel we’ve ever had, we are looking forward to a long-standing partnership!– Sass Start Up
Royalty Reigns Management helped diversify my business and elevate my brand to the next level. Kioka has a real talent for identifying new business opportunities and reaching new audiences. With out their expertise, I wouldn’t have secured partnerships with eLo Lipcare, Glamcor, Elegant Creations, Embryolisse, Imena, Harmons, and Erase Spa.– Olivia Pryce, The Beauty Expedition
During a Brand Marketing Consultation, Royalty Reigns Management helped refine and perfect the vision I had for my latest business venture. With undeniable expertise and professionalism, they consultancy offered an effective consultation that to sharpened my ideas and gave me a creative spark while delivering strategic direction. Their passion and energy for personal branding is unmatched, they are determined to bring your vision to life.– Ashlee, Two E Originals
Kioka and team are extraordinary! A true unique visionaries with a keen sense of creativity who can really take your brand to the next level! I am so glad I booked a Brand Marketing Consultation, she and her team has an ear to hear what you desire for your brand when you cant quite grasp your imaginative side yourself. They challenged my perspective and give me insight on the most effective strategies to catapult my business and personal brand.– Alida B., Founder of Ms Lee Hair Co.
If you are in the market looking for visionaries who can really take your brand to the next level, look no further! Even when you can’t find the words to express what you desire for your brand, this team has a way of creatively pulling your vision out of you to effectively articulate what you desire.– Brand Edwards, OHMKAY